Last updated on: 16.12.2024

We place great importance on the transparent handling of personal data. This privacy policy provides information about which personal data we collect, for what purpose, and to whom we disclose it. To ensure high transparency, this privacy policy is regularly reviewed and updated.

1. Services We Use

• Google AdSense
• Google Ads
• Google Ads Conversion Tracking
• Google Publisher Tag
• Google Analytics
• Google Analytics Enhanced eCommerce
• Google Call Conversion Tracking
• Google Tag Manager
• Google Tag Manager for WordPress
• WooCommerce
• Google Maps
• Jetpack
• Twitch Player
• YouTube
• Google Site Kit
• Google Site Kit
• WordPress
• Google reCaptcha
• Google reCaptcha v2 for Contact Form 7
• Microsoft Authentication

2. Contact Information

If you have any questions or concerns about how we protect your data, you can contact us anytime by email at hello@eeht.ch. Responsible for the data processing on this website is:

Luca Segler
Landstrasse 11
Turgi 5300
Switzerland

Data Protection Officer:
Luca Segler
hello@eeht.ch

3. General Principles

3.1 What Data Do We Collect from You and from Whom Do We Receive This Data?

Primarily, we process personal data that you provide to us or that we collect during the operation of our website. In some cases, we may receive personal data about you from third parties. These may include the following categories:

• Personal data (name, address, birth date, etc.);
• Contact information (mobile number, email address, etc.);
• Financial data (e.g., account details);
• Online identifiers (e.g., cookie identifiers, IP addresses);
• Location and traffic data;
• Audio and visual recordings;
• Particularly sensitive data (e.g., biometric data or health information).

3.2 Under What Conditions Do We Process Your Data?

We treat your data confidentially and in accordance with the purposes outlined in this privacy policy. We ensure that the processing is transparent and proportionate.

If, in exceptional cases, we are unable to follow these principles, the data processing may still be lawful because a justification exists. Possible justifications include:

• Your consent;
• the performance of a contract or pre-contractual measures;
• our legitimate interests, provided that your interests do not outweigh them.

3.3 How Can You Withdraw Your Consent?

If you have given us consent for the processing of your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another legal basis.

You can withdraw your consent at any time by sending an email to the address provided in the legal notice. Data processing that has already occurred is not affected by this withdrawal.

3.4 In What Cases Can We Share Your Data with Third Parties?

a. Principle

We may need to rely on third-party services or affiliated companies to process your data (so-called data processors). Categories of recipients include, among others:

• Accounting, fiduciary, and auditing companies;
• Consulting companies (legal, tax, etc.);
• IT service providers (web hosting, support, cloud services, website design, etc.);
• Payment service providers;
• Providers of tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

In some cases, we may also be required to disclose your personal data to authorities.

b. Visiting Our Social Media Channels

We may have embedded links to our social media channels on our website. This is clearly visible to you (typically through corresponding symbols). If you click on the symbols, you will be redirected to our social media channels.

In this case, the social media providers will learn that you accessed their platform from our website. The social media providers may use the data collected in this manner for their own purposes. Please note that we have no knowledge of the content of the transmitted data or how it is used by the operators.

c. Data Transfer Abroad

In some cases, as part of data processing, your personal data may be transmitted to companies abroad. These companies are subject to the same data protection obligations as we are. The transfer may take place worldwide.

If the level of data protection does not match that of Switzerland, we will perform a prior risk assessment and ensure contractually that the same level of protection as in Switzerland is guaranteed (e.g., using the new standard contractual clauses of the EU Commission or other legally mandated measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How Long Do We Retain Your Data?

We store personal data only as long as necessary to fulfill the specific purposes for which the data was collected.

Data we store during your visit to our website is kept for twelve months. An exception applies to analytical and tracking data, which may be retained for a longer period.

Contract data is stored longer because we are required to do so by legal regulations. In particular, we must retain business communication, concluded contracts, and booking receipts for up to 10 years. If we no longer need such data to provide our services, the data will be locked, and we will only use it for invoicing and tax purposes.

3.6 How Do We Protect Your Data?

We will securely store your data and take all reasonable measures to protect it from loss, access, misuse, or alteration.

Our contractors and employees who have access to your data are obligated to comply with data protection regulations. In some cases, it will be necessary for us to forward your requests to affiliated companies. Even in these cases, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) protocol in conjunction with the highest encryption level supported by your browser.

3.7 What Rights Do You Have?

a. Right to Information

You can request information at any time about the data we hold about you. We ask that you send your request for information along with proof of identity to hello@eeht.ch.

You also have the right to receive your data in a common file format if we process your data automatically and if:

• You have given consent for the processing of this data; or
• You have disclosed data in connection with the conclusion or execution of a contract.

We may restrict or refuse the provision of information or data if it conflicts with our legal obligations, legitimate interests, or the interests of a third party.

The processing of your request is subject to a legal processing period of 30 days. However, we may extend this period due to high request volumes, legal or technical reasons, or if we need more information from you. You will be notified of the extension in writing in advance.

b. Deletion and Correction

You have the right to request the deletion or correction of your data at any time. We may refuse the request if legal regulations require us to retain the data for a longer period or unchanged, or if a legal basis opposes your request.

Please note that exercising your rights may conflict with contractual agreements and may have corresponding impacts on the execution of the contract (e.g., early termination of the contract or cost consequences).

c. Legal Recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or file a complaint with the relevant supervisory authority. The responsible supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the Privacy Policy

We may modify this privacy policy at any time. Changes will be published on https://eeht.ch, and you will not be separately notified.

4. Individual Data Processing Activities

4.1 Providing the Website and Creating Log Files

What Information Do We Collect and How Do We Use It?

By visiting https://eeht.ch, certain data is automatically stored on our servers or on servers of services and products we use and/or have installed. This data is collected for system administration, statistical purposes, backup purposes, or tracking purposes. This includes:

• the name of your Internet service provider;
• your IP address (if applicable);
• the version of your browser software;
• the operating system of the device used to access the URL;
• the date and time of access;
• the website from which you accessed the URL;
• the search terms you used to find the URL.

Why Are We Allowed to Process This Data?

This data cannot be assigned to specific individuals, and there is no merging of this data with other data sources. The log files are stored to ensure the functionality of the website and to maintain the security of our information systems. This is our legitimate interest.

How Can You Prevent Data Collection?

The data will only be stored for as long as necessary to achieve the purpose of its collection. Accordingly, the data is deleted after each session ends. The storage of log files is essential for the operation of the website, and you have no option to object to this.

4.2 Google AdSense

We use Google AdSense on our website, a service for embedding advertisements from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

Google AdSense uses cookies to analyze visitors’ use of the website. In addition, Google AdSense also uses so-called web beacons (invisible graphics). These web beacons allow information such as visitor traffic on the pages of this offer to be analyzed.

The information generated by cookies and web beacons regarding the use of this website (including the IP address of the users) and the delivery of advertising formats is transferred to a server in the USA and stored there. This information may be shared by Google with Google’s partners. However, Google will not merge your IP address with other data stored by you.

You can prevent the installation of cookies by adjusting the settings of your browser software; however, we point out that in this case, you may not be able to fully use all features of our website.

Additionally, you can disable interest-based ads on Google and interest-based Google ads on the web (within the Google Display Network) in your browser by activating the “Off” button at https://www.google.com/settings/ads or by opting out at https://www.aboutads.info/choices/. Further information about your settings and privacy with Google can be found at https://www.google.com/intl/en/policies/privacy/?fg=1.

4.3 Google Ads

We use Google Ads on our website, an online advertising service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). Google Ads allows us to display ads in Google search results and across the Google advertising network.

4.4 Google Ads Conversion Tracking

We use the “Google Ads” online advertising program on our website and, in this context, employ Conversion Tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

If you click on an ad served by Google, a cookie for conversion tracking will be placed on your device. These cookies have a limited validity, do not contain personal data, and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page.

The information obtained through the conversion cookie is used to create conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that allows personal identification of users.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we point out that in this case, you may not be able to fully utilize all features of this website. You will not be included in the conversion tracking statistics.

Additionally, you can disable personalized ads in the Google Ads settings. Instructions can be found at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.5 Google Publisher Tag

We use the Google Publisher Tag on our website, a service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The Google Publisher Tag allows us to efficiently manage and optimize advertising on our website.

By embedding the Google Publisher Tag, cookies and similar technologies are stored on your device, and information about the use of our website, including your IP address, is transmitted to Google. This information may be used by Google to analyze your use of the website, to create reports on website activity, and to provide further services related to website and internet use to us.

If you do not wish to receive targeted advertising, you can prevent the storage of cookies by adjusting the settings of your browser software. Please note that in this case, you may not be able to fully use all features of this website.

4.6 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses “cookies”, text files that are stored on your computer and allow an analysis of the use of the website by you.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the case of IP anonymization being activated on this website, your IP address will be truncated by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator.

The IP address transmitted by your browser in connection with Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we point out that in this case, you may not be able to fully use all features of this website. You can also prevent the collection of the data generated by the cookie related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.7 Google Analytics Enhanced eCommerce

We use the Enhanced eCommerce feature of Google Analytics on our website, which is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics Enhanced eCommerce enables detailed analysis of user purchase behavior on our website and provides information about the purchasing process, such as which products are most frequently viewed or purchased, and which marketing strategies are most effective.

Google Analytics uses “cookies,” text files that are stored on your computer and allow analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate your use of the website, create reports about website activities, and provide other services related to website usage and internet use.

You can prevent the storage of cookies by adjusting the settings of your browser software; however, we point out that in this case, you may not be able to fully use all features of this website. Additionally, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.8 Google Call Conversion Tracking

We use Google Call Conversion Tracking on our website, an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This service allows us to measure the effectiveness of specific advertisements by tracking how many calls are generated by these ads.

If you arrive at our website via a Google ad and call the provided phone number, Google can recognize this and record it as a “conversion” for us. No personal data of the caller, such as the phone number or name, is transmitted to us.

Google uses cookies and similar technologies to provide the service and track the calls. These cookies are used to identify and track the advertisement that led the user to the website and the source of the call.

If you do not wish to participate in the tracking, you can object to this use by disabling the Google Conversion Tracking cookie through your internet browser settings. You will then not be included in the conversion tracking statistics.

4.9 Google Tag Manager

We use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), to manage website tags through an interface. The Google Tag Manager itself (which implements the tags) is a cookie-free domain and does not process personal data. The service triggers other tags that may collect data. Google Tag Manager does not access these data. If a deactivation is made at the domain or cookie level, it remains for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, scripts (called tags) can be automatically activated on our website, and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website you visit, and other interactions during your visit to our website.

4.10 Google Tag Manager for WordPress

We use the “Google Tag Manager for WordPress” plugin on our website, which integrates Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), into our WordPress-based website. This plugin allows us to manage and embed various scripts and codes through a central interface.

The Google Tag Manager itself (which implements the tags) is a cookie-free domain and does not process personal data. The service triggers other tags that may collect data. Google Tag Manager does not access these data. If a deactivation is made at the domain or cookie level, it remains for all tracking tags implemented with Google Tag Manager.

By using the “Google Tag Manager for WordPress” plugin, scripts (called tags) can be automatically activated on our website, and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website you visit, and other interactions during your visit to our website.

4.11 WooCommerce

4.12 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps allows us to embed interactive maps directly into the website and provides you with a convenient way to use the map feature, such as for location search or route planning.

By visiting the website, Google receives the information that you have accessed the relevant page of our website. Additionally, other data, particularly your IP address, will be transmitted to Google and stored on Google’s servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses it for advertising, market research, and/or tailoring its website. Such an evaluation is carried out especially (even for users who are not logged in) for providing targeted advertising.

You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

4.13 Jetpack

Jetpack is a product of Automattic Inc., a company that offers various online services and products, including WordPress.com. Jetpack provides a range of features to enhance and optimize WordPress websites, including website statistics, security services, image optimization, and various other tools to increase performance and security. Automattic Inc. is located at 60 29th Street #343, San Francisco, CA 94110, USA.

On our website, we use Jetpack to provide various features and optimizations. This includes monitoring website traffic, optimizing images for faster loading times, protecting against unwanted logins, and providing social media sharing tools.

Jetpack uses various technologies, including cookies, to improve the user experience and provide detailed website statistics. It also collects IP addresses, browser information, and other data to support security features and detect potential threats.

4.14 Twitch Player

The “Twitch Player” is a product of Twitch Interactive, Inc., a company based at 350 Bush Street, 2nd Floor, San Francisco, CA 94104, USA. Twitch is a leading streaming platform that allows users to watch and share live broadcasts and videos. By integrating the Twitch Player, we can provide these live streams and video content directly on our website.

We use the Twitch Player to showcase specific live events, webinars, or product demonstrations directly on our website. For example, if you participate in one of our webinars streamed through the Twitch Player, you can use all of the player’s features, such as starting and stopping the stream or adjusting the volume.

The Twitch Player uses various technologies to optimize the user experience and analyze user interactions. This includes cookies and tracking pixels. These technologies collect data such as your IP address, the browser used, the operating system, session duration, and interactions with the player.

Twitch may link the data collected through the player with other data from your Twitch account if you are logged in. If you wish to prevent this, you should log out of Twitch before using the player. Additionally, Twitch provides various options in its privacy settings to control and limit the collection and processing of data.

4.15 YouTube

We have embedded videos from YouTube, a platform owned by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), on our website. When displaying the videos or clicking the play button, data, including your IP address and information about the browser you are using, is transmitted to Google servers and stored there. This data is used to deliver the video, monitor performance, and improve the user experience.

If you are logged into your YouTube account, YouTube can associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

4.16 Google Site Kit

To manage and analyze our website, we use the “Google Site Kit” plugin, provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Site Kit allows us to integrate and centrally manage various Google services, such as Google Analytics, Google Search Console, Google AdSense, and others, directly into our WordPress website.

By using Google Site Kit, various data, including your IP address, information about the browser you are using, visited pages on our website, and other interactions during your website visit, are transmitted to Google and stored on Google’s servers. These servers may be located in the USA or other countries.

Google uses this information to provide us with detailed reports and analyses on website traffic, website performance, visitor interactions, and other relevant metrics.

4.17 Google Sites

Our website was created using Google Sites, a website creation tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Sites allows us to design, publish, and host our website.

By visiting our website created with Google Sites, data including your IP address, the date and time of access, as well as information about the browser and operating system you are using, is transmitted to Google and stored on Google’s servers. These servers may be located in the USA or other countries.

Google uses this information to provide the Google Sites service, ensure website performance and security, and provide us with reports and analyses on website traffic and visitor interactions.

4.18 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage, and publish content.

When using our WordPress-based website, various data, including your IP address, the date and time of access, and information about the browser you are using, may be collected and stored. This data is primarily used for administrative purposes and to ensure the smooth operation of the website.

Some WordPress features, such as comments or contact forms, may collect additional personal data if you use them.

4.19 Google reCaptcha

To protect against unwanted submissions via the internet form on our website, we use the reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The query distinguishes whether the input is made by a human or abusively by automated machine processing. During the query, information such as your IP address or behavior when filling out the form may be transmitted to Google.

For this purpose, your input is transmitted to Google and processed there. By using reCAPTCHA, you agree that the recognition you provide contributes to the digitization of old works. In the case of IP anonymization being activated on this website, your IP address will, however, be shortened by Google within EU member states or other contracting states of the European Economic Area.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the website operator, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser in the context of reCAPTCHA will not be merged with other data from Google.

4.20 Google reCaptcha v2 for Contact Form 7

To protect your inquiries via the internet form on our website, we use the reCAPTCHA v2 service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The query distinguishes whether the input is made by a human or abusively by automated machine processing. The query includes the sending of your IP address and possibly other data required by Google for the reCAPTCHA service.

For this purpose, your input is transmitted to Google and used there. By using reCAPTCHA, you agree that the recognition you provide contributes to the digitization of old works. In the case of IP anonymization being activated on this website, your IP address will, however, be shortened by Google within EU member states or other contracting states of the European Economic Area.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the website operator, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser in the context of reCAPTCHA will not be merged with other data from Google.

4.21 Microsoft Authentication

For authentication and login on our website, we use Microsoft Authentication, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service allows users to log in using their Microsoft accounts, eliminating the need for additional registration on our site.

When you log in via Microsoft Authentication, certain profile information (e.g., your name, email address) is transmitted from Microsoft to us to complete the login process. Microsoft Authentication also uses cookies and similar technologies to make the login request secure and user-friendly.

BrainBox Generators

BrainBox Generators is a service from BrainBox Solutions GmbH that helps identify all data protection-relevant services on a website, and assists in creating the privacy policy. No personal data is collected or processed in this process.